You can’t just be interested in growing your business, you have to be OBSESSED. There are people out there that will tell you “it’s not good to be obsessed” and that it’s “unhealthy”, but just take a second to consider your role models. Whether they’re business leaders, artistic geniuses, pro athletes, or accomplished academics, I guarantee they became successful due to their obsessive nature. When people tout around saying obsession is no good, it’s because they’ve never had anything to be obsessed over. They’ve never had anything really, REALLY important to go all in on, something that they really wanted to taste; they’ve only ever had hobbies.

Have you ever been asked to stand up at a seminar if you’re interested in taking your business to the next level? That’s exactly what Tim Grover (personal trainer to pro athletes like Michael Jordan, the late Kobe Bryant, Kevin Durant, and many others, motivational speaker, author, and owner of Attack Athletics) said to his audience at a recent seminar in Nashville we attended, and naturally, every CEO in the house responded by standing up. But Tim Grover says being interested is not enough because it “gives you an out.” Fact is, everyone is interested in something, they might even be passionate about it, and like Tim says, “just because you’re passionate about something doesn’t mean it’s going to happen.” He teaches that to excel you must “decide, commit, act, succeed, and repeat.”

Decide. Highly successful, results-oriented CEOs who want to focus time, energy, and money on growing their company must obsess about every single minute detail to excel. They know the first vital step to success is deciding where you’re going and what you want because you can’t go anywhere without knowing where you’re headed. The strategic mission is paramount, but most CEOs fail to define a clear and concise objective that they believe in (obsessively) to achieve the desired end results. The end results you desire will be your lighthouse, and a beacon to guide you home through the storm. And when you feel overwhelmed, lost, or discouraged, the mission will be there to help you compose, calibrate, and execute so you can stay on track for the long haul. Think about a cruise ship, if the ship is off-track even just a few degrees, you might not notice at first but eventually you’ll be so far off the mark that there’s no chance of landing where you really wanted to be.

Commit. Once you’re clear about what result you want, you have to make the conscious decision to commit to it, to crave it so intensely that all the hard work, late nights, early mornings, frustration and discipline are irrelevant. The unvarnished truth is that there are no short cuts to success, and no hacks, there is only hard work and discipline. How many times have you stuck your toe in the water to check the temperature only to confirm that the water is in fact cold? And if you’ve ever been to the Frio River in Texas, you know exactly what I’m talking about. You go sit down for a while watching the “crazy people” swim, then come back fifteen minutes later to check if the water is still cold, and guess what, it is. If you want to be successful in business, you have to go ALL IN. It’s all or nothing, either jump in or don’t. There’s no hanging out on the edge with your feet soaking, there’s only jumping in and getting fully submerged in your obsession to grow. And everything you need to succeed is already within you; YOU have what it takes to be highly successful. All you have to do is commit.

Execute. Don’t count on motivation because that comes and goes and when you really need to push – or bob and weave – your way through a tough situation, motivation alone will fail you every time. What you should count on is discipline, because the little choices you make every second of every day (and underestimate) shape your future and determine your outcome in the long run. You will be tested every day, starting with the moment your alarm goes off in the morning. It’s a simple test – do you stay in bed and fall back to sleep for a while? Or do you get yourself up out of bed and conquer the first challenge of the day? You will find that the average person will simply go in the other direction when they are met with resistance and pressure, but without resistance, you cannot build strength, and without the pressure, you cannot grow. As a matter of fact, everything shiny was forged under immense pressure, so in reality, we should welcome pressure in our lives and accept it for what it really is, an opportunity for dynamic growth. Tim Grover tells us that pressure is a privilege because when someone (including ourselves) puts you in a pressured situation, it’s because they believe in your ability to bring it home. And to execute effectively you must always be relaxed in pressured situations, focused on positive outcomes, and ready to attack.

(Left) Neal Juern, President and CEO of Juern Technology, (right) Tim Grover, motivational speaker, and owner of Attack Athletics

So go test yourself, get uncomfortable, feel the pressure, and say bye-bye to balance. Delete the inessentials from your life because no one has ever excelled by trying to balance all of their interests. You have to give up distractions like following sports, watching the news, building rock-hard abs, watching tv, and yes, even happy hour because that’s what it means to be obsessed. When we heard Tim Grover speak about The Relentless System he created and teaches to the athletes he trains, he also spoke about how excellence is lonely. He described how when people see you start to succeed, they will try and try again to pull you away from what you’re doing because they don’t understand why you’re doing it. Most people will never understand what it’s like to desire something so intensely that you’re willing to give up pleasures and distractions to obsess over every single little detail that will affect the outcome. You must sweat everything, because as Tim Grover tells us, “the stuff you think doesn’t matter, counts the most.” and if you’re not thinking about it, you better believe someone else is… You already have everything you need to succeed, it’s time to accept the obsession, love the pressure, and embrace the fact that you’re a little crazy. And as history has shown us, every highly successful person was (at least) a little bit crazy.

Every successful business has a clearly defined vision that they are focused on and communicate up and down the chain (all the way to the front lines), and here at Juern Technology, that mission is to give small and mid-size businesses in San Antonio the power to grow fearlessly. We are committed to protecting our clients from hackers and helping them become more efficient and profitable. We’re obsessed over it. We stay up at night thinking about it. We’re constantly looking for holes and ways to improve as we obsess over every minute detail of servicing your network systems and securing them from downtime, cybercriminals, data loss, or other frustrating and expensive disasters. If you’re not sure that your current IT company (or guy) is doing this for you, take our quick quiz to find out: How Does Your Current Computer Guy Stacks Up? Or call us today at (210) 245-6900.